Five Good Ideas (PDF ebook)

ISBN-10: 1770563024
ISBN-13: 9781770563025
pp, Digital PDF
Sep 8 2011
$14.95 CAD
Practical Strategies for Non-Profit Success
Edited by
Edited by
Note: This is a digital eBook. It is also available as a paperback.
Note: This digital eBook is in the PDF format. It is also available in the ePub format.

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Non-profits are big business. According to a recent Johns Hopkins report, third-sector institutions in Belgium, the Czech Republic, Japan, the U.S. and Canada have been growing at an average rate that is twice the growth rate of their GDPs. Canada is home to the second largest non-profit workforce in the world, employing 2 million paid staff and contributing $112 billion to our economy each year. We are also recognized worldwide as an important generator of ideas and agent of social change.

Maytree, a Canadian foundation established in 1982, has long been immersed in the dialogue surrounding the growth of the non-profit sector. From its extensive network of non-profit, government and corporate-sector leaders, Alan Broadbent and Ratna Omidvar have amassed a collection of practical ideas for running non-profits.

As the sector expands to embrace new issues, there is increased pressure for accountability, relevancy and efficiency. Practitioners are expected to be experts in a variety of fields. Five Good Ideas offers information, strategies for action and management solutions that are easy to implement and will improve how organizations function. It is a testament to what can happen when people from a variety of backgrounds get together to share their skills and knowledge.

‘If we are to make government and the private sector more responsive to community needs, we need a not-for-profit sector that punches above its weight. The insights in this book are required reading for every committed social change activist.’ – Frank Sharry, Founder and Executive Director, America’s Voice

‘The ultimate collection of instructive ideas and insider info from the best mentors a social innovator could ask for. Helpful, succinct and right on time.’ – Jane Farrow, Executive Director, Jane’s Walk

Table of Contents
Foreword by Craig Kielburger / vii
Introduction by Alan Broadbent / xi

1 - Leadership and Vision
Reimagining Your Organization - Nick Saul / 3
Leadership - Rocco Rossi / 10
Institutional Change - Alok Mukherjee / 16
Influencing Change - John Oesch / 23
Strategic Planning - James Appleyard / 27
Turning Your Organization Around - Paul Davidson / 33 Innovation - Suzanne Gibson / 38

2 - Organizational Effectiveness
Leading an Inclusive Organization - Kay Blair / 45
Shared Services - Sharon B. Cohen / 49
Managing Risk - Derek Ballantyne / 53
Not-for-Profit Corporations Law - Sheila Crummey / 59
Dealing with a Large-Scale Emergency - Thomas Appleyard / 66

3 - Human Resources
Effective HR Management - Lynne Toupin / 77
Improving Employment Relations - Dave McKechnie / 84 Managing Union Relations - Frances Lankin / 91
Working with Volunteers - Gail Nyberg / 97
Managing Consultant Relationships - David Pecaut / 102

4 - Resource Development
Financial Management - Lois Fine / 111
Translating Vision into Funding - Paul Born / 118
Approaching Grantmakers Successfully - Robin Cardozo / 122 Corporate Fundraising - Susan McIsaac / 127
Fundraising for Small and Medium-sized Organizations - Ross McGregor / 132
Developing Resources Through Partnerships - Helen Walsh / 138

5 - Communications
Branding - Ian Chamandy & Ken Aber / 147
Strategic Communications - Jennifer Lynn / 153
Maximized Marketing for Non-Profits - Donnie Claudino / 157 Social Marketing - Mark Sarner / 162
Talking to the Media - Carol Goar / 167
Web 2.0 - Jason Mogus / 175
Building Conversations on the Web - Marco Campana & Christopher Wulff / 183
Successful Networking - Lisa Mattam / 190

6 - Advocacy and Policy
Government Relations - Judy Pfeifer / 197
Advocacy - Sean Moore / 204
Working with Government Budgets - Dan Burns / 212
Impacting Public Policy - Benjamin Perrin / 218

7 - Governance
Managing Board–Executive Director Relationships - Rick Powers / 227
Board Governance - Tom Williams / 232
Diversifying your Board - Maytree / 237

Acknowledgements / 247
The Editors / 248